This year, I am making marketing and networking two key components of my business. Now, it’s not that I don’t always do this, but I am guilty of some missed opportunities.
When you are the sole proprietor of your business, and often work alone, you wear too many hats and some tasks inevitably fall to the wayside in favor of those that seem to need a higher priority. Marketing and networking both take time, and time is something that is scarce for most of us.
One of my goals for this year is to send out an e-newsletter 6 times, or every 2 months, during this year. I am excited to report that the January/February e-newsletter is ready! As soon as this newsletter went out to my clients and friends, I received a great response. Clients wrote to me to say how much they enjoyed it and commented on various projects featured that they are thinking about for their homes. They also offered to forward the newsletter to friends who were not on my email list. So, those of you who are in business for yourselves, I highly recommend this form of marketing. Feel free to contact me privately via email if you would like more information about creating a newsletter for your clients. If you would like to receive this e-newsletter, you can sign up using the "Sign up for our Email Newsletter" box in the Sidebar at the right.
Another business goal for 2008, is to get more traffic on this blog site. I am thrilled to report that Melanie Royals of Royal Designs Studio and Modello Designs, who you know I often mention on this blog, recently featured my work on her blog. Since I am such a huge fan of Melanie’s, I am truly honored. Here is a woman who has the art of marketing down to a science. She has continued to grow her business, adapt and change with the times, and run not one, but two businesses at once. Melanie recently opened a brand new studio, which she often features on her blog. Does this woman ever sleep???
Other areas of marketing and networking I am working on are writing articles for 2 trade magazines and looking for a committee to serve on at New England Women’s Business Owners. More on this later…